Original ideas for American beauty salons. The US beauty industry is the beauty industry. Marina Evseeva says. The best premium beauty salons

Popular glossy magazine Elle Decor analyzed American beauty salons and specially selected for you establishments that can boast beautiful interior. You can find their description in this article, which will allow you to get to know the current trends and come up with an original version of the design for your own establishment.

New York salon "Mizu". The interior of this establishment is made in the spirit of minimalism. For a beauty home, this style is perfect because it creates a sense of high functionality. The name means "Water" in Japanese. That is why the interior has many similarities with Japanese paintings.

Whitemore House. This New York salon is located on the ground floor of an old building dating back to the nineteenth century. Designers have made every effort to ensure that the design of the room is fully consistent with the house. They used wood floors and golden panelling, and the walls were covered with Victorian-style wallpaper.

Los Angeles salon "Sally Hershberger". It's no secret that the development the best interiors done by professional designers. This establishment is no exception. Nicolo Bini himself had a hand in its interior. The 300-square-foot beauty salon is located on the top floor of a high-rise building in West Hollywood. Thanks to
successful combination of wenge dark and light shades the interior is simple and uncluttered, while high-quality materials with expensive furniture bring a touch of luxury to it.

The highlight of San Francisco is the institution "Kim Vo". The interior of this wonderful salon resembles an office, made in the English style. The author of this project is Nadia Elgrabli. A person who looks into this salon gets the impression of comfort and high reliability. It should be noted that in all salons of high class, disposable clothing is used http://wmarket.com.ua/uhod-za-telom-i-volosami/odnorazovaya-produkciya/odnorazovaya-odezhda/. When planning to open your own salon, you should think about purchasing clothes for clients that are used for various procedures.

New York also has a Pipino Nolita salon. This small establishment is located in Manhattan, and its interior is characterized by freshness and dynamics. Human,
engaged in the development of design, sought to express the stylistic orientation of specialists on fashion trends and emphasize their desire to experiment.

Of course, it is extremely problematic to describe the beauty of these salons in words. Even a few pages of text cannot compare with what can be seen with the eyes. Therefore, it does not hurt to search the Internet for photographs of the interiors of these beauty salons.

The names of beauty salons are almost always focused on ladies.

Most often they are represented by vocabulary related to beauty, style and feminine charm. The most well-worn technique is the use of female names. The same applies to the names of flowers, fruits, precious stones and confectionery. Phonosemantic neologisms are popular, which should evoke a feeling of something stylish and sophisticated. Enough options related to fine arts, first of all, these are the names of the great artists of the past. There are many examples associated with France, which in the mass consciousness is a trendsetter. Outside the list were beauty salons named after their owners, there are such in every more or less large city.

The best names of beauty salons

Other titles

EXAMPLE OF TYPICAL NAMES FOR A BEAUTY SALON

Option 1- variations on a theme “ FIRST” (“first”), First Elite or Elite First - the first elite beauty salon.

Option 2– variations on the theme “Elite” in Russian or Latin spelling

• Elite
• Elite Club - elite club
• Elite

Option 3– variations on the theme “Image”

• New image
• Your image
• Studio image
• Studio image

Option 4– variations on the theme “Style”

• A new style
• Your style
• new style
• restyling
• Re- style

Option 5– variations on the theme of historical names or cultural phenomena

• Aphrodite
• Venus
• Mona Lisa
• Mona Lisa
• Amelie
• Calypso

Option 6- a banal option, but often used - variations on a theme name the owner of the establishment.

Option 7- variations on the theme "modern", "original", "elegant"

• Modern
• Original
• Original style
• elegans

Option 8- "zakos" under a fashion magazine, under famous name or well-known brand

Option 9- flower theme

• Lily
• Anemone
• fjordalisa
• Iris
• Violet

Option 10- female names

• Julia
• Camilla
• Judy
• Angelica
• Victoria
• Natalie
• Valerie
• Katerina

Option 11- Recently, in beauty salons, the idea of ​​​​a clear belonging of the institution or the technologies used to any country is often exploited - Italy, France, Belgium, England, Thailand, China, Japan. In this case, you can use some well-known phrase in a foreign language:

• O' key
• Ca va!
• Buongiorno
• Va bene
• Ciao
• Mercy
• A more mio

City name or other geographical name:

• Paris
• Venice
• Barcelona
• Cote d'azur
• Cote d'Azur
• Monaco
• Sanremo
• sun beach

Option 12- fairy-tale heroes and characters

• Snow White
• Princess
• Cinderella

Other options:

• inventory
• Inventa
• Fantasy
• Fantasy

You can see the development example here original names for restaurant menu dishes.

For future professionals

Name, image and success - how to name a beauty salon

Initially, this article was planned to talk about the main forms of advertising promotion of beauty salons. But familiarity with their names and the correspondence of the latter to the type of activity of the salons prompted us to narrow the topic. Choosing a name or a name is always difficult, and the task must be taken seriously. But how to choose the name of the salon so that it works correctly for its image?

A bit of theory

When choosing a name for a nail salon or studio, consider general rules which will help to avoid absurdities and mistakes. Let's designate these rules with keywords-requirements.

• Adequacy and associativity - the name should correspond to the specialization of the company and evoke adequate associations. For the name, it is desirable to use words related to the beauty industry. You should not get carried away by pretentiousness, both in the name and design, for example, excessive contrast of colors;
• Functionality - the name will work if it is clear to the potential client.
• Vitality - the name should not be expressed by obsolete words or neologisms that have not yet entered the everyday language.
• Sonority and ease of pronunciation - the name is successful if it is well read, easily lends itself to grammatical changes (can be inclined, used in different combinations without losing the tone). The name should not be a large number hissing and whistling consonants. Vowels should evenly alternate with consonants.
• Semantic non-triviality - platitudes should be avoided, since they perform neither an advertising nor a distinctive function.

Literacy is the last, but very important requirement: the name must be selected, guided by knowledge of the norms of the language. This means that the replacement of individual letters, syllables, their rearrangement within a word (in order to achieve special expressiveness) must be highlighted graphically. Otherwise, there is a risk that a non-standard move will be perceived as a typo or spelling error.

For beauty salons, the choice of name is especially important - after all, their visitors are especially demanding. In Moscow, according to the Internet, there are about 600 beauty salons of various levels: from luxury salons and VIP studios to very small salons located in areas remote from the center. Unfortunately, not all of them have chosen a name that meets the above rules. This is all the more annoying because beauty professionals could give life to a huge number of poetic comparisons. The name is part of the image, and today the creation of the right advertising image is the main way to market.

Use of names from mythology and literature

As names, you can use the names of literary heroes, historical figures, mythological characters. Such property names are effective if they:

• popular;
• easily recognizable;
• evoke a number of associations.

It is difficult to say this about such names as "Abel", "Adam and Eve", "The Little Mermaid". The Old Testament Abel, according to the Bible, died at the hands of his elder brother. The story of Adam and Eve is known to everyone, but hardly in connection with the field of beauty. It is important to take into account the hidden nuances in the use of lexical material. For example, the emotional coloring of a word should be positive, in extreme cases, neutral. The sad image of the Little Mermaid from Andersen's fairy tale is unlikely to serve as a benevolent symbol.

Visitors to the salon of the same name will remember that the prince went to another. There are more successful names of this kind: "Aphrodite", "Elena the Beautiful", "Psyche". It's a shame that Russian beauties are ignored: "Vasilisa the Beautiful", "The Swan Princess".

Women's names

Perhaps, when choosing a name, salon owners underestimate the advertising potential of Russian names. In an effort to imitate Western style standards, they use foreign names: "Adele", "Julia", "Josephine", "Christy", "Kathleen", "Romero", "Minona". Although there are Lyudmila, Svetlana, and Nadezhda salons in Moscow, these are rather exceptions to the rule.

It is understandable that the owners of the salon want to see their name on the signboard, there is nothing shameful in this. However, there are not many cases where the name in the title is justified. So, for example, it is appropriate to mention a name if it has already become a brand, a trademark. famous name will attract customers.

foreign words

Foreword

The question of choosing a good name for a hairdresser first interested me in a playful way - in the form of a survey, and more seriously - in one of the posts “Overheard l Copywriting”.

The range of creativity in the approach to naming is striking:

I decided to launch a series of conversations with naming experts, where we discuss everything related to naming.

The first interview was recorded...

My guest is Yaroslav Kramskoy, CEO and creative director of YaCREATIVE studio and the Accessible Naming Project, author of more than 130 names and slogans.

Over 11 years experience in naming.

- Yaroslav, if you take any provincial (and not only) city and look at its hairdressers and beauty salons, then the lion's share of the names will turn out to be female names - "Svetlana", "Olga", "Natalia", etc.

What are the advantages and disadvantages of such names? Should namers come up with other options, and in what direction is it better to move?

— This is a topical and “live” issue. And a fairly typical approach in “naming” or pseudo-naming of small business objects, especially in the provinces. But even the smallest hosiery department can and should be called worthy, since this will really distinguish it from competitors and minimal cost add value to the product. And the business itself, and the services / products that it offers, and customer loyalty.

The main thing, of course, is not to reach the point of banal absurdity, dirty vulgarity and the slightest hint of a negative meaning. And here it is not at all necessary to develop a name “for registration”, that is, in addition, the entrepreneur bears the costs of primary and secondary verification of the future / potential trademark.

It is quite enough to find a professional namer, rely on a thorough search and deep check of priority name options in open sources (Google) and stock up on 2-3 backup options if the first brand name is busy or pre-registered.

The rule is simple: any business must be unique. And it's easy to do. If we are talking about sincere business, sincere service and sincere naming. The main thing is to select competent naming specialists who will offer affordable and effective naming, understandable and logical word building tools that correspond to a conditional or actual brief.

Sometimes it’s worth it for the namer to offer something special outside of the brief himself. "Catherine", "Svetlana", "Annette" - bad. There are several hundreds of such hairdressing salons throughout the country and, perhaps, almost a thousand for the entire CIS and for the entire Russian-speaking Europe, the USA.

- Yes it is. How can it be, for example, a woman who decides to open a hairdresser and come up with a really good name?

- Eat good example of how you can do to both get into insight and surprise.

Hairdressing salon "StriZHANNA": here is a haircut, and female name Jeanne, and compactness with speed and ample opportunities for original visualization. And the name can become popularly accessible and understandable.

- In the case of "Strizhannaya" - easily. "Where to look" for our virtual owner of a hairdresser to choose a good name?

— Option number 1. A novice or experienced businesswoman should find a professional with an impeccable reputation who performs naming work, for example, for 10,000 ₽ (three submissions of 10 options, 30 options in total) and, say, for at least 1,000-2,000 ₽ ask him to do 5-7 worthy options according to his proven scheme.

This scheme can be followed with a "classic" lack of funds for a figurative startup from an abstract IP.

“So she shouldn’t be doing this herself?” Will the chances of success be slim?

— Option #2: use unfortunate names from the “school environment”, filling up “heaps of slag” and transferring her precious time on freelance discount sites, where all services are 100 ₽ / 300 ₽ / 500 ₽ / from 1,000 to 2,750 ₽.

As you understand, the second option is rather doubtful. And it is fraught with additional costs without a guarantee of successful investment in the name and return of funds in the future.

There is a chance that a river pearl can be found in a pile of slag. But is it worth the time spent? A rhetorical question.

Option #3: independent development. Everything is extremely simple here. You should start with an analysis of the nearest competitors, and ideally with competitors at the district / city / regional level.

Important: the namer (real / professional) does not invent or search for names. The naming specialist creates, develops, generates names.

- Here our heroine will face numerous "Olga", "Natalia" and "Snezhanna".

- In the third option, the businesswoman studied the closest competitors. What should she do next?

- No need to read anything by naming. Let's be pragmatists and realists. She won't become a namer in five hours. If the option to turn to specialists is not for her, then let her connect her imagination, because a hairdresser is still a creative business, and connect her friends to help. Let it be brainstorming and focus group in one.

- Will acquaintances hurt with their advice? After all, they are still "professionals"!

- Right. Their advice is needed only as a free collection of information. Perhaps the IP has a creative pseudonym from her youth, when she was just starting to work, or an actual nickname that can be used comfortably. Or they will throw good idea for further development. The goal is to collect information, not "great-expert-opinion."

- That is, our heroine needs to listen to everyone and make her own decision, based on common sense?

— The free association search method is good. Especially under pu-erh. People who know will understand. For example, if 50 names or phrases are offered, let her filter and “comb her hair”, then trust her intuition and facts: if there is no such hairdresser (Google showed), then it’s ideal.

It is worth studying the “trends on the Web” - whoever calls them, highlight their advantages: maybe offer instant coffee? Or be positioned as a "family barbershop."

Or use the actual address of the hairdresser. Perhaps it will sound: Mira, 3 - "Miratri".

You can use the abbreviation: Mironova Inna Anatolyevna - MIA.

If this is an economy segment, then just do noname and focus on the brand name / logo:

"Economic barbershop number 1"

Here are more options:

• "Quick haircuts from Darishka" (playful motives).
• "Anna on the neck" (allusion).
• "StrizhAlla".
• "Good by Frosya".

Developed in 3 minutes.

I'll archive the names. My gift to your subscribers.

Let it come in handy.

- Yaroslav, thank you. It was an exhaustive answer to the question posed. It is very nice to know how professionals act in such a situation.

Afterword

The day after the interview, I was driving along Rachmaninov Street in my native Penza and looked at how in one row, at a distance of no more than 30 meters from each other, they settled down:

1. Hairdressing salon "BESTiya".
2. Beauty salon "Abaston".
3. Hairdressing salon "Barbershop".

Expert dossier

Work examples

Names:

• ZakaZaka, a food delivery aggregator website.
• PolliTolli, author's children's furniture.
• Runa premium vodka.
• Ben Crezo, Italian crystal chandeliers.
• Schuburg, fashionable urban fur coats.
• JETFIX PRO, diet stimulator.
• Gerhort, German spots.
• Credit Line, microfinance organization.
• INDASTER, fencing systems.

Slogans:

• "You will benefit!", "EkonomSvet" company
• "Trust is priceless", "ARMADIS" company
• “Important tasks. Bright Solutions, Stilnov Company.
• Meat grinder REDMOND - "Cooking minced meat is a matter of technology."
• Floor scales REDMOND - "Step to perfection".
• Induction cooker REDMOND - "Everything ingenious is flat."
• Electric kettles REDMOND - "For dearly loved ones!".

First of all, it’s worth starting with the fact that in the USA there is no such boom in beauty as in Russia (yes, beauty bloggers appeared here, but the Internet and reality are still different worlds. And the maximum, I think, will be only New York exception…) ?.
American women to their appearance they are quite simple, especially in California, where it is always hot and the lifestyle is generally relaxed. Only comfortable and simple clothes are in use here: sneakers or flip flops, leggings or shorts, a T-shirt or T-shirt. And therefore, since such an outfit, then what kind of make-up is there, when you can go to the store, but for yoga or for a walk with the dog, without makeup at all. From all this follows, in my opinion, such a plus that women here are not steamed up on unnecessary difficulties, they don’t smear five layers of plaster on themselves, they don’t break their legs in high heels, going for bread, they don’t increase their lips and they don’t grow nails for big money , and men love them for who they are (of course, there are exceptions everywhere and ladies with fantastic coloring and nails with rhinestones can also be found here, especially if they are going somewhere, to the same club?). But, hence the downside. Due to the fact that the demand for beauty salons is not very large (more precisely, there are a lot of salons, but the requests from clients are clearly quite simple), because everyone is fine anyway, the quality of all these services is quite bad. This is despite the fact that America is ahead of the rest, plus cinematic Hollywood, but getting a beautiful haircut and a perfect manicure here is not an easy task. And I'm completely unhappy with this.

It is also worth mentioning here that a nail salon and a hairdresser in the USA are two separate establishments. Such beauty salons where you can come for a haircut, and eyebrows, and nails, i.e. to hang in one place for the whole day and become beautiful at once in all possible places, I haven’t seen something with us. At most, I can assume that this is already something not for mere mortals, and where they do everything at once, it will be very expensive.
As a result, such a separate system, in my opinion, is completely inconvenient, because when it's time to touch up your hair, and update your nails, and correct the shape of your eyebrows, you need to go to three completely different places. And if you also choose good salons and masters based on reviews, then, as an evil, they are usually located in completely opposite sides of Los Angeles ?.

Manicure and pedicure

In Russia, I constantly went to the same master long years, but when she moved to the USA, she herself became interested in varnishes and lived for a long time doing this business on her own. Then I still had an attempt to go to the salon for a manicure and pedicure, but she did not live up to my expectations.

The thing is that the nails are almost always done here - Filipinos (if I'm not mistaken, in general, ladies from somewhere in South Asia, not very worn out on beauty). There are whole salons of them, and from this it follows that A) such salons are available to everyone; b) their salary is clearly not high, and therefore low requirements for the quality of work; V) they don't speak English at all. And all these aunts do nail services somehow and in a continuous assembly line, i.e. as quickly as possible, everything is smeared, rubbed and painted. And then “Next!” ?.

How it all happens: you come to the salon, choose the desired colors of nail polish from the shelf, and then you are seated in a chair. One aunt makes arms, the second at the same time - legs. In addition to all this, they can still offer a face mask, massage and other nonsense (I personally refuse all this). In more decent salons, massage chairs are already installed in advance, the remote control usually lies nearby, you can control it yourself.
Here, for example, two options “so-so” and “decent”:

So, on my first trip to such a salon, I was a little scared of such an active work of the masters, they have a factory for the production of mani-pedi (that’s how it’s terribly called here), but I’m used to a more relaxed atmosphere in Russian salons, when the master draws for you flowers on the nails and at the same time chatting with you about all sorts of nonsense.

In addition, for my nails, I chose a dark blue color of varnish, which is not so easy to evenly paint nails (when the varnish is dark and monochromatic, all the flaws are very visible), and naturally I didn’t like the result (the next day I repainted nails myself). I can just as well get myself a manicure, painting my knee nails, sitting on the couch and watching new series. Not so hot, but it will do! ? From the salon, I still expect a masterful application of varnish with a stuffed hand, and not “how it happened, it happened”.
And besides all this, they scratched my leg with a pumice stone, tore off a little skin on the side of the foot. The lady who did the pedicure rubbed my heels very actively, while not really looking at what and where she was rubbing at all, so she missed and took too much. Leaving the salon, I even bled and had to seal my beauty victim with a band-aid, because. I was in sandals. This, of course, my legs are very skinny and the skin is thin, but this clearly does not forgive the “master”. As far as I remember, this experience cost me $33 (without tips, which are obligatory here), which I will not call cheap.

There you are real examples what you can get from local craftsmen:

I also looked at more expensive service options, even several times more expensive than a regular manicure, but the photos of the work did not seduce me either. In addition, there is a clear problem with the nail design. Of course, we also do it, but in comparison with my concept of “nail design” and what girls are now painting on their nails even in small towns in Russia, the clumsy flower on the ring finger does not fit in any way. If you want something fashionable, stylish, even... don't expect much. Or if they are already designing here, then they are doing it to the fullest! First example I came across:

After killing a few hours searching, we still went to the manicure opposite my house. All with the same Filipinos, but more decent. And the first time manicure and pedicure I really liked. Here it is with no pretensions! The second time the pedicure was done just perfect, but with the hands they messed up a little. They made up evenly, but the aunt was in a hurry and, as the last finishing touch, she applied the top-drying with a greasy layer and not on the entire nail, but where the brush fell. Thus, when the drying dried, everything somehow pulled together, the varnish under the top and without it became a different color, and in general - a C grade.
For a manicure and pedicure at this salon, I pay $35 (no tip). This is my hand:

Tips and Notes! Choose a nail salon based on reviews (on the same yelp.com) and look at photos of nails, go where they do it neatly and people are happy (but if you are used to beautiful manicure in your country, then don’t expect much here). In addition, choose a salon so that it is decent inside, you can look into it so that everything is clean and modern chairs. Pay attention to the tools of the masters, and also make sure that during the manicure you should apply a disinfectant to your nails. Don't be fooled by cheap prices!
If you don’t find anything at all, look for Russian masters through girls you know or through social networks. networks.
Here in the salons they also do gel polish, but I didn’t do it, I can’t say anything about this. All the more so, careful work is needed with him, otherwise it will be unpleasant to walk for two weeks with smeared nail polish on your nails.
Extended nails are not in fashion here (they wear short or small lengths, black ladies usually differ in very long and sharp nails, as in the photo above).
And also as a nuance that I noticed. Here it is considered normal to have regrown toenails, including with a pedicure or even a jacket. Honestly, I don’t understand this fashion (and how to wear shoes?) ... Therefore, when you come to the salon, immediately say what length of nails you want, not only on your hands, but also on your feet. Usually here the nails are simply filed, leveling the edge, and left at the length with which you came. I once sat in the salon next to a woman who was getting a pedicure on her nails that had already grown like half a centimeter?.
I wanted to add pictures of such pedicures as an example, but I didn’t find something indicative and at the same time not disgusting ?. And I also saw enough of the hairy toes of women ...

Salon

With her search, I also did not work out for many years and I would not say that in the end something concrete did work out, it just somehow calmed down temporarily. So far, I have found a master who understands that 1 cm is one centimeter of hair, and a little tint is a little tint.

They cut their hair here almost always and everywhere is normal, of course, I would definitely not advise going to very cheap salons, but women's haircut for $40 - a ladder or evenly - no problem. That is, if you prefer a standard hairstyle, then here you can easily get it. There are many hairdressers in the city, there is a large network of SuperCuts in Los Angeles, where they cut their hair acceptable, albeit very quickly. I remember when I first came there for a haircut, I was very surprised, they cut my hair in 15 minutes, although my hair was not short?. They have it there just like with a manicure - a continuous stream. And “next, next!”. Time is money. Americans do not like to sit in salons, here many people love the system - come, get a haircut, leave.

But if you want some special haircut, then be prepared to look for a suitable master. My husband faced this issue. He has an ordinary modern hairstyle with a forelock up, nothing out of the ordinary and special, just a youth men's haircut, but as it turned out, not everywhere can do it. He rejected various salons for a very long time: where they simply cut their hair the way he needed, once they even cut it just crooked, which, of course, he didn’t like at all, but somewhere it’s normal, but too expensive for a man’s hairstyle. So over the years he found for himself the best option- go to the Asians. Now he gets his hair cut in a small, shabby barbershop run by an elderly Chinese couple. This place is very reminiscent of our Russian cheap “basement” barbershops, which were popular with the common people in my childhood - century-old barber chairs, cheap office chairs in a row for those waiting, a tiny old TV in the corner. But they cut their hair well, very neatly and diligently (usually it takes at least 40 minutes for a husband’s haircut!), And this pleasure costs only $15 (without a tip, but the husband always leaves them $20, and they only take cash). And the most amazing thing is that there is always a huge queue for them, men sometimes sitting for two hours, waiting for their haircut (they don’t cut ladies’ hair). Moreover, they don’t have any records, and there are whole crowds of people who want to get their hair cut, which cannot be said about many expensive and newfangled salons. That rare case when the quality is noticeably higher than the price.
Unfortunately, I have no luck with Asians. True, my bad experience happened to the Koreans. Never go to them to dye your hair if you are a Slav! Firstly, they have terrible English, and it’s just a disaster to explain what you want, and secondly, as it turned out, our ideas about hair color are very different. They cut well and at affordable prices, dyed me a couple of times satisfactorily, but on the third, when I asked to return my dark blond hair color to me, I left them with red-black hair. My hair was so ruined that there were simply no words to describe it all. No masks and balms that I just poured on my head while sitting in the bathroom for hours did not help. I had a broom on my head, a terrible color that didn’t suit me at all (to my blond eyebrows!), And at the same time, my hair fell off me so much that I would have wiped any cat during a molt. I had to cut everything under a short bob and grow my hair for another year in order to completely cut off everything that “burned out” from the paint. So my idea to get my color back and grow my hair out was put on hold for two whole years.
I am not the only one who suffered, my sister somehow agreed to make herself small highlights (milling), although her hair color, unlike me, is very beautiful chestnut. Returning home from the salon, she painted over all these highlights with dark hair dye purchased at a nearby store. Is this how we live? Do you want the best, it turns out ...
Advice! In connection with this nightmarish experience, I’ll say that if you decide to dye your hair in an American salon, look for a master for yourself in a way that you didn’t even look for a husband. Look for masters through friends or in social networks. networks, see their work inside and out! If you don't like anything, don't go to them.
Carry with you always photos of what you want to get on your head. Haircut, hair color, shade. Explain what and how you want, ask the master about everything he does on your head. Alas, but with the phrase “To your taste. You, as a specialist, know better,” I quit. Now I'm getting ready to go for a new hairstyle almost a month in advance, planning what and how I want. The good news, of course, is that the hair grows back and recovers, but if not for that case, my hair would obviously have reached the shoulder blades, and I still grew it below my shoulders and didn’t even reach the length that I have was before going to the ill-fated Koreans.

As for the eyebrows, I haven't found them yet. good master. I did a correction with a thread once, in the same place in the salon, where I cut my hair the last time. They made the eyebrows even, but, alas, as usual, they are standard, that is, without choosing the shape for my personal face. And, of course, they mowed down half of what I painstakingly grew to be eyebrow-shaped for the current fashion.
Then I was interested in eyebrow salons from popular cosmetic brands Benefit and Anastasia Beverly Hills, but their reviews are twofold, some like it, some don't. Plus, again, where the reviews are even good, this is at Benefit, again you have to go through half the city. Anastasia, on the other hand, I read a lot of complaints that they don’t do anything special, but a 10-minute job costs $60 (for example, you will be charged 15 bucks for eyebrow correction in a regular salon). In short, I waved my hand at them, went to Moscow and quickly learned how to become an eyebrow specialist from a girl, a top Russian blogger and a professional makeup artist who gives her master classes. Therefore, I mock my eyebrows at home, and the way I want?

With other cosmetic procedures, alas, I will not tell you. Once I went to a cosmetology clinic to remove a copier star from my cheek, 15 minutes of laser treatment cost $500. The asterisk was removed (pah-pah-pah), but new vessels still appear. I plan to go again in the future, I hope there is something cheaper.

If you have gone to beauty salons in America and to a beautician, please share your experience in the comments. It will be interesting for me and other cleaners to read?.

• This is safety. If the beauty salon has gone through all the checks and has all the necessary documents, then they are definitely not in business for one day. So, if something happens to me after the procedure, they will help me, cover medical expenses and moral costs. Litigation with clients, which is so frightening to those who come here, is actually an opportunity to get money from the insurance company.
• The selection of masters in the salon is a separate issue; it is unlikely that the salon will risk its license by hiring an unskilled worker. In large networks, even corporate trainings are held for staff, so the quality of work is always about the same level among the masters, regardless of who you go to that day.
• The salon stylist is very interested in doing good work with you, because tips are very common here - I leave about 20% of the tip check for the salon stylist. By the way, a private master is left with a tip only in rare cases - he works for himself. Also, the business of salons is greatly influenced by review services, which the salons themselves cannot moderate, which means cleaning up, deleting negative reviews, etc.
• This is a convenient work schedule. In case of illness, a person goes to the hospital or urgent care, because private doctors (who work completely separately) have an appointment for 2 months in advance. There are far fewer private offices than there are hospitals or urgent care. The same is true in beauty salons. If I want a massage today, then I will not sign up for 3 weeks to get to some super-master. I will go to the massage parlor and get the service the same day! It’s the same with a haircut - I go to the salon that is closer to me and has a convenient time for me. Because I know if my back is broken or my hair is ruined, I will go to court and get even more good moral compensation.